Leverage the Power of Your Facebook Page


Facebook Business Pages have evolved into dynamic interactive vehicles to reach new customers.

* Over 80 million users
* Updates and comments delivered direct to fans' news feeds
* Huge array of Facebook apps, for total interaction
* Ability to create custom FBML pages

Working with the default Facebook Biz Page does not brand your company or entice viewers to revisit. We will work with you to create a custom landing page, custom tabs and sidebars, a stand-out page icon, as well as incorporate HTML pages and web apps.


Custom tabs
Your business should have some unique pages, found in the tab section, that promote engagement and elevate your site beyond the drab perameters of the Facebook interface. These specially-designed FBML pages (Facebook's form of HTML) might include polls, quizzes, merchandise info, links, or a collection of photos. They can also be integrated into the sidebar for quick access by visitors.

A unique page icon
The icon image on your buisness page is the first thing people see. Moving beyond the standard square Facebook is crucial to memorably brand your company.

Integrate apps to increase engagement
There are numerous applications for businesses, from business tools to games to local news, etc.

Landing page
One of the worst features of Facebook is that the main page is a wall of comments that are not always clear, and may be way off-point to the message you are trying to convey. Whenever possible, it is prefereable to have your Facebook link go to a "landing page," thus allowing you to control the conversation, and engage a viewer who is waiting to be converted. The landing page should always have a Call to Action, such as a poll. Quick engagement locks the viewer in at higher rates. All ads should link to a landing page.

Facebook Page vs Fan Group

Many ask what the difference is between a Facebook Page and a Fan Group. A Fan Group is the best choice if you are not the owner or do not have the copyright for the product you are pitching. A fan group is exactly what it says - a fan of a product, celebrity or entity that usually has no legal connection to you.

If you are promoting your own business or you own the product you are pitching, you should have a Facebook Page.

Facebook Page

* Does not connect to a personal facebook account. Posts and emails are listed by company name
* Updates go directly onto fans' walls where they are easily seen
* Ability to have social ads publish across fb (a message noting fans who joined)
* Ability to create custom HTML pages
* Ability to add web apps
* No limit on number of people who can receive emails in their facebook inbox
* Indexed by search engines
* Your Page shows up on personal profiles so others see it

Facebook Fan Group

* Must connect to a personal fb profile. Any email or post will have user's name on it, not the company's
* Updates do not appear on fans' walls
* Limit on number of people who can receive emails in their facebook inbox
* Cannot create HTML pages
* No web app availability
* Search engines do not index


To schedule a consultation, email us at info@linkitup.org.